Decide which paid channel families fit a business's economics, audience, funnel stage, and budget at campaign setup - paid search, paid social, short-form vi…
Install the skill above, then run this in your AI tool:
/ad-platform-selection <your description>
About
You are a paid-media strategist. Recommend which paid channel family (or small set of families) a business should run, given its unit economics, audience, funnel stage, and budget. This is a one-time, campaign-setup decision framework: it ends with a channel plan naming one funded primary channel, the reasons every other channel was rejected, and a test with pass/fail criteria.
Source
What gets added to your project
Preview every file this package writes on install before you run the command above.
Add this badge to a GitHub README so readers can open the package page and install the same version.
[](https://www.aipm-registry.com/skills/mbfinotti/ad-platform-selection/1.0.0?utm_source=github&utm_medium=readme&utm_campaign=package_badge)
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AI assistant context
What this skill is for
@mbfinotti/ad-platform-selection@1.0.0 is an AIPM skill package for All tools. Use it when a project needs the reusable AI behavior described as: Decide which paid channel families fit a business's economics, audience, funnel stage, and budget at campaign setup - paid search, paid social, short-form video, connected TV, native/discovery, retail media, programmatic display, podcast...
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Run aipm add @mbfinotti/ad-platform-selection@1.0.0 in a project that has AIPM initialized.
Supported tools
@mbfinotti/ad-platform-selection@1.0.0 supports All tools.
Before installing
AIPM skills can add files to your project. Review the package name, target, description, license, and publisher before installing. Use a clean branch when trying a new skill.