AIPM package
@mbfinotti/ad-creative-brief@1.0.0
Turn a campaign goal and an audience insight into a structured creative brief a designer, video editor, or UGC creator can execute - messaging angle, hook di…
Scanned · no issuesPins this version in aipm.package.json and aipm-lock.json.
aipm add @mbfinotti/ad-creative-brief@1.0.0Writes the skill files only. Add --no-init to skip aipm.package.json and the lockfile.
aipm add @mbfinotti/ad-creative-brief@1.0.0 --no-initInstall the skill above, then run this in your AI tool:
/ad-creative-brief <your description>Write a performance-marketing creative brief: a per-concept test specification, not a brand brief with metrics bolted on. The classic agency brief centers on a single-minded proposition, is written once per campaign, and stays deliberately loose so it can inspire. The performance brief replaces that proposition with a **falsifiable creative hypothesis**, is written per concept per sprint, and is prescriptive about hooks, specs and decision thresholds because dozens of variants ship each cycle.
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AI assistant context
@mbfinotti/ad-creative-brief@1.0.0 is an AIPM skill package for All tools. Use it when a project needs the reusable AI behavior described as: Turn a campaign goal and an audience insight into a structured creative brief a designer, video editor, or UGC creator can execute - messaging angle, hook directions, art direction, specs, testing intent, and the handoff and revision loo...
Tool targets
Add --no-init to any of these when you want the skill files without aipm.package.json or aipm-lock.json.
Run this variant when you want to install the package into cursor.
aipm add @mbfinotti/ad-creative-brief@1.0.0 --target cursor --ciRun this variant when you want to install the package into claude.
aipm add @mbfinotti/ad-creative-brief@1.0.0 --target claude --ciDiscussion
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