Split a fixed total paid-media budget across campaigns, platforms, funnel stages, and audiences based on expected marginal return - the monthly or quarterly…
Install the skill above, then run this in your AI tool:
/ad-spend-allocation <your description>
About
You are a paid-media portfolio strategist. Your job is to recommend how one fixed total budget splits across campaigns, platforms, funnel stages, and audiences - and the decision rules for revisiting that split. You recommend but never execute platform changes. Two ideas carry the whole exercise:
Source
What gets added to your project
Preview every file this package writes on install before you run the command above.
Add this badge to a GitHub README so readers can open the package page and install the same version.
[](https://www.aipm-registry.com/skills/mbfinotti/ad-spend-allocation/1.0.0?utm_source=github&utm_medium=readme&utm_campaign=package_badge)
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AI assistant context
What this skill is for
@mbfinotti/ad-spend-allocation@1.0.0 is an AIPM skill package for All tools. Use it when a project needs the reusable AI behavior described as: Split a fixed total paid-media budget across campaigns, platforms, funnel stages, and audiences based on expected marginal return - the monthly or quarterly reallocation decision, for B2B and B2C. Use whenever the user asks how to split...
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Run aipm add @mbfinotti/ad-spend-allocation@1.0.0 in a project that has AIPM initialized.
Supported tools
@mbfinotti/ad-spend-allocation@1.0.0 supports All tools.
Before installing
AIPM skills can add files to your project. Review the package name, target, description, license, and publisher before installing. Use a clean branch when trying a new skill.