Decide whether a running ad creative is genuinely wearing out, or whether a confounder - budget change, learning-phase reset, audience saturation, auction CP…
Install the skill above, then run this in your AI tool:
/ad-creative-fatigue <your description>
About
Read a creative's performance-over-time data and decide whether it is genuinely wearing out, how confident that call is, and what to do about it. The core discipline is refusal: many things can cause a declining metric, and creative wear-out is only one of them. Most refresh decisions are made too early, off one metric, against no baseline.
Source
What gets added to your project
Preview every file this package writes on install before you run the command above.
Add this badge to a GitHub README so readers can open the package page and install the same version.
[](https://www.aipm-registry.com/skills/mbfinotti/ad-creative-fatigue/1.0.0?utm_source=github&utm_medium=readme&utm_campaign=package_badge)
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AI assistant context
What this skill is for
@mbfinotti/ad-creative-fatigue@1.0.0 is an AIPM skill package for All tools. Use it when a project needs the reusable AI behavior described as: Decide whether a running ad creative is genuinely wearing out, or whether a confounder - budget change, learning-phase reset, audience saturation, auction CPM inflation, seasonality, tracking breakage - explains the decline, and return a...
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Run aipm add @mbfinotti/ad-creative-fatigue@1.0.0 in a project that has AIPM initialized.
Supported tools
@mbfinotti/ad-creative-fatigue@1.0.0 supports All tools.
Before installing
AIPM skills can add files to your project. Review the package name, target, description, license, and publisher before installing. Use a clean branch when trying a new skill.